Singapore Airlines to Launch Digital Loyalty Wallet on Blockchain

February 6, 2018

Singapore Airlines, a majority-owned by the government and largest airline operator of the country will implement blockchain technology into the existing loyalty program, hoping to encourage more customers to become a part of it and spend miles.

In a press-release from February 5, the company says that in about 6 months it will introduce a new KrisFlyer digital wallet application based on a private blockchain. Users of this purse will be able to spend their accumulated KrisFlyer' miles and spend them in retail stores of Singapore Airlines partners using PoS-terminals. 

Company's CEO Goh Choon Phong said: 

"Innovation has been a key contributor to the success of Singapore Airlines since Day 1 and we are very excited about this world-first initiative, which will bring even more benefits to members of our KrisFlyer programme."

The company claims that this initiative was successfully tested in a partnership with KPMG and Microsoft. Now it is looking for new partners, in retail stores of which users of the loyalty program will be able to spend miles. 

This project is not the first one, in which innovative technologies are utilized by airline operators or airports. Earlier, Brisbane Airport launched a service that allows its visitors to pay in stores located in the airport with cryptocurrency. 

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